design application Alication ’sing the Cisco Brand dentit ste Build consistency Templates vs. customization Calm vs. dynamic hen it coes to develoing a brand To hel ensure consistent counication The Cisco Brand dentit ste is voice for Cisco consistenc is ke. That of the Cisco brand we’ve designed a designed to suort a range of creative doesn’t ean everthing has to look the corehensive sste of telates. eression fro the cal to the dnaic. sae. ’sing the brand identit sste in These are built fro the ground u to As the following eales show ou a consistent anner will build credibilit ensure our aiu creative fleibilit can now infuse an resentation with for the brand seed recognition while still sharing the essential design recisel the right tone to suort the right differentiate us fro the coetition eleents that define the new Cisco Brand arketing essage for our audience. and ultiatel insire trust in our brand dentit ste. ¥edia telates include ¢o atter what eression ou choose— essage. As ou evolve the design rint video eb ages resentations fro cal to dnaic fro onochroe eleents of current design sstes and ore. ¡ou can use the “as is” or to rainbowšhued—our counications reeber that one of the cornerstones odif the to suit our needs. e’ve will be suorted b a foundation built on of a eorable brand eerience is our rovided a wide range of color alettes design integrit and —ualit. continued consistent eression of that can be custoi›ed to enhance an that brand. edia resentation. ‘€ The Cisco Brand / Žesign Alication
Cisco Brand Book Page 63 Page 65