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design application Alication ’sing the Cisco Brand dentit ­ste Build consistency Templates vs. customization Calm vs. dynamic hen it coes to develoing a brand To hel ensure consistent counication The Cisco Brand dentit ­ste is voice for Cisco consistenc is ke. That of the Cisco brand we’ve designed a designed to suort a range of creative doesn’t ean everthing has to look the corehensive sste of telates. eression fro the cal to the dnaic. sae. ’sing the brand identit sste in These are built fro the ground u to As the following eales show ou a consistent anner will build credibilit ensure our aiu creative fleibilit can now infuse an resentation with for the brand seed recognition while still sharing the essential design recisel the right tone to suort the right differentiate us fro the coetition eleents that define the new Cisco Brand arketing essage for our audience. and ultiatel insire trust in our brand dentit ­ste. ¥edia telates include ¢o atter what eression ou choose— essage. As ou evolve the design rint video eb ages resentations fro cal to dnaic fro onochroe eleents of current design sstes and ore. ¡ou can use the “as is” or to rainbowšhued—our counications reeber that one of the cornerstones odif the to suit our needs. e’ve will be suorted b a foundation built on of a eorable brand eerience is our rovided a wide range of color alettes design integrit and —ualit. continued consistent eression of that can be custoi›ed to enhance an that brand. edia resentation. ‘€ The Cisco Brand / Žesign Alication

Cisco Brand Book Page 63 Page 65