design application o how do ou al these brand eleents in the real world of Cisco counications” •irst know our audience. econd sta fleible. Third be insired. The following eales deonstrate the fleibilit of how the Cisco Brand dentit ste can accoodate draatic shifts in tone while still aintaining brand consistenc within the coan and across ever consuer touchoint. ‘‡ The Cisco Brand / Žesign Alication
![Cisco Brand Book - Page 63](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/62d7dfbf177bb.jpeg)