Core Brand elements Tograh Žesign ƒrinciles ‹eading / Tracking Ÿierarch Color ’sage 9 PT. / LeadInG: 12.6 PT. / TraCKInG: 0 a. dIFFerenT PoInT SIZeS / Same WeIGHTS a. SuBHead and BodY CoPY In GraY ‹ore isu dolor sit aet consetetur sadiscing elitr sed Cisco all ‹ore su 9 / 12.6 dia nonu eirod teor invidunt ut labore et dolore agna GraY 140% ali—ua erat sed dia volutua. At vero eos et accusa et 1» PT. Business olutions. ‹ore isu dolor sit aet consetetur sadiscing elitr sed ¨usto duo dolores et ea rebu. tet clita kasd gubergren no sea eXTra LIGHT Technolog ou can trust. dia nonu eirod teor invidunt ut labore et dolore agna takiata sanctus est ‹ore isu dolor sit aet. ali—ua erat sed dia volutua. At vero eos et accusa et ‹ore isu dolor sit aet consetetur sadiscing elitr sed ¨usto duo dolores et ea rebu. tet clita kasd gubergren no sea dia nonu eirod teor invidunt ut labore et dolore agna takiata sanctus est ‹ore isu dolor sit aet. 9 PT. 10 PT. / LeadInG: 13 PT. / TraCKInG: 0 eXTra LIGHT ali—ua erat sed dia volutua. At vero eos et accusa et ‹ore isu dolor sit aet consetetur sadiscing elitr ¨usto duo dolores et ea rebu. tet clita kasd gubergren no sea 10 / 13 takiata sanctus est ‹ore isu dolor sit aet. B. SuBHead In CoLor / BodY CoPY In GraY sed dia nonu eirod teor invidunt ut labore et 130% dolore agna ali—ua erat sed dia volutua. At vero CoLor ‹ore su eos et accusa et ¨usto duo dolores et ea rebu. tet B. Same PoInT SIZeS / dIFFerenT WeIGHTS GraY ‹ore isu dolor sit aet consetetur sadiscing elitr sed clita kasd gubergren no sea takiata sanctus est ‹ore dia nonu eirod teor invidunt ut labore et dolore agna isu dolor sit aet. 9 PT. I††‡‘Œ€‡† ali—ua erat sed dia volutua. At vero eos et accusa et BoLd ‹ore isu dolor sit aet consetetur sadiscing elitr sed ¨usto duo dolores et ea rebu. tet clita kasd gubergren no sea dia nonu eirod teor invidunt ut labore et dolore agna takiata sanctus est ‹ore isu dolor sit aet. 9 PT. ali—ua erat sed dia volutua. At vero eos et accusa et 20 PT. / LeadInG: 22 PT. / TraCKInG: 0 eXTra LIGHT ¨usto duo dolores et ea rebu. tet clita kasd gubergren no sea Cisco all takiata sanctus est ‹ore isu dolor sit aet. C. CreaTIVe CoPY In CoLor 20 / 22 110% Business olutions. CoLor ohisticated. ƒlaful. Technolog ou can C. Same PoInT SIZe In one LIne / dIFFerenT WeIGHTS Clean. Želightful. trust. 18 PT. Cisco all Business 18 PT. reGuLar THIn ‹egibilit. Current. All leading is not e—ual. As a general rule of thub“ the saller the oint Te can lend clarit to our essage. B eloing a consistent ƒla with color. il infusing color into tograh effectivel si›e the larger the leading˜ the higher the oint si›e the tighter the te hierarch the readabilit of our counication becoes ore accolishes two things at once“ t clarifies both inforational hierarch leading. ‹eading should be set between 100 to 1€0£ of the oint si›e. clear and eaningful. The eales above give soe guidance on and organi›ation. And it elevates our tograhic counication The tracking for Cisco ans can generall be set to 0. Ad¨ust tracking te hierarch. n general aintain a balanced contrast between with ersonalit and stle. •or aroriate Cisco color alettes and kerning where needed based on alication. titles/subtitles and bod co. follow the guidelines in the color section. ‡2 The Cisco Brand / Cisco Brand dentit ste
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