think that it’s obsolete and that its use won’t ever become a common tool for everyday work and entertainment. And why was that the case? When the first advertisement for the computer was published it said things like: “It’s available for use in your home” or “It’s finally affordable for everyone”. Imagine how the use of the computer would have rocketed if it was advertised through the process of educating people not “What can they do with the computer” but rather “How can they do it”. The tools of content marketing such as blogs or videos can educate potential customers so that they would understand why do they need the product that’s being advertised. As high as 60% of product buying decisions are brought before coming to a store. 3. Content marketing helps with the long-term connecting with the target audience When you’re providing a free and quality content to your customer, as is the case with content marketing, they will come back to the source of information, because he or she is learning and developing through it. This way, the customer is starting to perceive you as an expert in that area. The book written by Alexander Bard and Jan Söderquist called “The Netocrats” somewhat talks about exactly that. Money is no longer the main value in the world. Information is. 4. Content marketing attracts customers organically Rather than paying for the ads designed to attract the visitors on your page, with good content, they could be attracted organically. If you develop your content strategy well, the content you’re creating will last through your businesses entire lifetime and attract users through that entire time. The created content is exceptionally important because 42% of buyers read an article or a blog in order to find a recommendation for a product. 5. Content marketing creates the content that’s being shared If you look at the way people online act, you can notice that most of them are sharing content from some website, but not the link of that website. They’re sharing it through social media, where that content will be seen by their friends who can share it even further and that content can easily become viral. 6. Content marketing helps with SEO Each written blog is a new page indexed by Google. What does that mean? More blogs equal more indexed pages and with it, the possibility of showing the potential CONTENT MARKETING 7.