buyer your page rises. Companies that write blogs have 55% more visits on their websites from those who don’t. 7. Content marketing enables easier targeting Content is primarily created for the targeted audience. That way, the content is delivered to a more suitable audience who can become the buyers (and even promoters) of a product much easier. Also, when you compare the invested with returned, the average expense of inbound marketing in creating leads (users interested in product/service) costs half as much than traditional, outbound marketing. CONTENT MARKETING 8.