There is an abundance of content about content marketing (How about that, eh?). One of the extensive sites about it is contentmarketinginstitute.com. There, you will find all kinds of interesting blog posts, studies, and seminars. We’ve pointed out many times the importance of creating relatable and interesting content for your business, so we won’t repeat ourselves. Rather than that, here are 5 stages of content marketing: attracting the visitors conversion of your visitors (content consumers) into potential buyers converting your potential customer into a customer making your customer a loyal one analyzing the processes for onward decisions and strategies When the content is published, the activity isn’t over. It is crucial to close the entire circle. Otherwise, the whole strategy, like any other, loses its point. Content marketing is, in fact, a form of inbound marketing that uses the methodology of attracting potential customers and converting them into leads and transferring them into potential clients later on in the so-called ‘buyer’s journey.’ Another important thing that has to be emphasized when we talk about inbound marketing is that it’s valid for the B2B type of business as well as B2C. Content marketing represents a form of communication with your customers through a method completely different from your everyday, classic advertising which is not fun for anyone anymore because people in the modern world are buried under a ton of ads saying: ‘Our product is the best!’ or ‘Our product is the most efficient one!’, etc. These sentences simply don’t influence people in the measure they’ve had before. Rather, people tend to ignore classic ways of marketing. The example of good content is this video which, in short, explains a few basic things you should know about content marketing and about the benefits it brings. It’s a great example because it educates, informs and entertains. Yeah, that’s right. Marketing was always about entertainment, from its very beginning. This hasn’t changed in modern marketing either. Rather, the wanted level of entertainment increased because today, entertaining people is becoming increasingly difficult. But, if you want to get someone’s attention, the easiest way to do so is to entertain them. This is the challenge of content marketing. CONTENT MARKETING 4.