Content marketing has an entirely different approach. Its purpose is to give the answers to the questions a user might have, provide solutions to user issues, educate them and help with their choice. The product is not brought to the front, the users are, and the content that interests them as well. Needless to say, as the trends in fashion change every year so do the ones in digital marketing. In the following video, you can find out what are the latest predictions on how the world of digital marketing will look like. CONTENT MARKETING 5.