5. CASE STUDY - HOW TO PROMOTE A CITY WITH THE HELP OF CONTENT MARKETING AND BLOG WRITING? - Love Zagreb We’ve probably already said enough about the importance of writing a blog just in this ebook. That importance was also realized by one of our long-term clients, Zagreb Tourist Board. Since they have a ton of responsibilities and they suffer from a general lack of time for writing a blog, they placed their trust in our agency to write a blog for them that is not only informative for everyone but also interesting to read. 5.1. CHALLENGE: How to create a story? Since Croatia is most popular among tourists because of the Adriatic coast, especially during summer months, we had to highlight all the aspects and benefits of Zagreb’s tourist offer and why it’s a good idea to spend time here, what to see and visit, when CASE STUDY: HOW TO PROMOTE A CITY WITH THE HELP OF CONTENT MARKETING AND BLOG WRITING? 34.