to visit and find a way to attract people of all demographics because there’s really something for everyone in Zagreb. 5.2. GOALS Our goals were clear, but that didn’t make them any easier to achieve. We came up with a deliberate marketing strategy and wanted to: Familiarize the people with the things Zagreb has to offer. As we already stated, Zagreb was, in its past year somewhat in the shadow of the cities in Dalmatia who bring one of the most amazing looking seas into the fight, but what Zagreb has to give is a good offer throughout the year. Showcase Zagreb as a wanted destination for backpackers and travelers, a destination full of great hotels, apartments, and hostels among many other things interesting to curious souls from around the world. Create content that is valuable. Not only from its informative and educational side, but we also wanted to set a standard for all text written on our client’s website. We wanted to make them interesting, intriguing and visually attractive for reading. Show that there’s more to Zagreb than it meets the eye in terms of the fact that there’s always something new happening in our city. This last part was certainly not the least important one, as it was the main message for returning a customer. 5.3. HOW DID WE ACHIEVE WHAT WE WANTED? Preparation - we always plan what it is that we’re going to write about. One of the most important things when writing this kind of blog is to keep up with the ever- changing trends and events. Research - after we’ve published our written blogs, our work isn’t finished. We want to make sure what topics were the most interesting ones so that we could keep delivering the most relatable content possible. Authentic Photographs - we invest in good photographic equipment so that we can fully evoke the stuff we are writing about with the high-quality photos. CASE STUDY: HOW TO PROMOTE A CITY WITH THE HELP OF CONTENT MARKETING AND BLOG WRITING? 35.