Work on the field - this last part demands more than just leaving the comfortably air-conditioned space of our office. It also implies the conducting of interviews or talks with locals and tourists so that our stories could gain even more life. 5.4. THE RESULTS Not only did we increased the number of unique readers of our client’s blog, but that number’s still growing A lot of tourists said that they found out about the craziest places they wouldn’t otherwise in any tourist brochure and that we’ve helped them see the side of Zagreb they’ve never imagined it even existed Since previous is possible due to the exponential growth of social media usage, we’ve also increased the use of the official hashtag #LoveZagreb on social media profiles of our readers and Zagreb visitors. If you liked this story, you can read the full case study on our website. CASE STUDY: HOW TO PROMOTE A CITY WITH THE HELP OF CONTENT MARKETING AND BLOG WRITING? 36.