2.2 INFOGRAPHICS Although an image is a great type of content, it isn’t as valuable as it could be if it’s just visual. If, on the other hand, an image is not only visual but educational or informative as well, then its value, in this case, is much higher. One of the best examples of visual content is infographics. Just as its name says, infographics are graphic pieces of content containing the different information shown with the help of pictograms, graphics, and other similar auxiliary graphic materials. The advantage of an infographic is that it is much more interesting and easier to read as opposed to plain text. Also, the users like to share this kind of content. Infographics also have a set of rules advisable to follow Less is more. Try to minimize the text on your infographic. Each entry on it should have no more than two short, concise sentences Set the subject. Put the images in frames, color the text and maintain the theme importance throughout the whole infographic Set the form and rhythm. How will users read your infographic? Will the data be randomly arranged or will there be a certain flow of reading? Put the accent on some entries with their size. Arrange everything in a ‘grid.’ The visuals beautiful to the eye are arranged in a grid which can easily be done by using the already existent grid in image editing applications. Incorporate the appearance of an infographic in the design which already exists on your website - remain consistent with the same style, colors, and tones. The creation of a good infographic is shown in the image on the next page: FORMS OF CONTENT MARKETING 19.