4. The possibility of integration The key thing for content marketing is the distribution of the content which is done through different marketing channels; from print media, websites, cell phones, and social media. Although the content is specifically created for each of these channels, they’re acting as integrated parts of a whole, together creating a well-rounded story which improves the efficiency of the campaign. 5. Long-term customer engagement By maintaining everyday communication with the customers, a long-term relationship is built, their trust is strengthened and with that, their satisfaction level as well. In the following video, you can find out 8 more reasons why content marketing is important for bettering your business. CONTENT MARKETING 10.