1.5. STEPS IN CONTENT MARKETING CREATION The creation of content is not nearly as simple as it looks. Another thing that very much changed with the emersion of modern marketing is that you constantly have to come up with something new. The Internet doesn’t approve of the television way of advertising where you can see an ad on TV and learn it by heart because you’ve seen it dozens of time. On the Internet, that’s called a re-post, and it’s considered a sort of infringement in the online world. That’s why it’s crucial to invest a lot of time and effort in coming up with content and on its creation. Implementing a Harry Potter-inspired vocabulary, it’s important to be aware that content marketing is no magic wand giving instant results. It’s closer to that Grand Staircase that’s constantly changing, meaning that content marketing demands time and effort for its potential to be fully and rightly exploited. The strategy for content creation consists of several important steps as follows: 1. Defining the target audience Who are designated products or services intended for? Who is the content created for? It’s important to ask questions like: What does my targeted audience do? What do they do in their free time? What are their problems at work? Where do they educate themselves? Where do they live? How old are they? Which technologies do they use? ... The more details you have about your targeted audience, the easier the content creation for them will be. And it will also be more attractive and concrete for them. CONTENT MARKETING 11.