for brands to reach the most active shoppers. For consumers who buy online at least once a week, 18 - 34 YEARS OLD: 70% follow brands on social and 77% say they’ve In the last 3 months, have you discovered any retail seen a product on a brand’s social media channels products that you were interested in buying on any of the following social media channels? that they want to learn more about. 78% With so many great channels, it’s hardly a surprise Facebook that consumers are discovering products on multiple platforms. Facebook’s custom news feed 59% naturally piques people’s interests. Instagram has Pinterest become the go-to channel for beautiful imagery 59% and influencer marketing campaigns. Pinterest was Instagram literally built for browsing and discovery. Twitter has a large, loyal user base that relies on the platform 34% for current events and the latest info on products Twitter and brands. Snapchat has an incredibly young 22% demographic that loves the conversational nature Snapchat of its quick-hit content. It’s crucial for brands to provide a seamless KEY TAKEAWAY: consumer experience from every social channel Consumers are discovering products and brands on every — not just one. It means more chances to connect social channel. It’s key that brands don’t play favorites and instead share compelling visual content to every channel inspired customers to products they’ll love. where customers spend time online. 9 | Curalate Consumer Survey: Social Content is the New Storefront November 2017