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Brands are in a constant battle for consumer attention. Offline, they create gorgeous window WE ASKED: displays to draw consumers into physical stores. In the last 3 months, have you discovered any retail Online, they’re inspiring consumers with the images products that you were interested in buying on any of the following social media channels? and videos they share on social. The intention is clear: stop us as we stroll — or scroll — by. 52% Facebook 22% Pinterest 18% Instagram 17% Twitter 7% Snapchat Today, social content is functioning as the modern-day storefront. It’s an enticing peek into a brand’s product line and has the ability to introduce consumers to products they never knew they needed in their lives. It’s a great way 8 | Curalate Consumer Survey: Social Content is the New Storefront November 2017

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