WE ASKED 18 - 34 YEAR OLDS:
How often do you typically shop online?
16%
Everyday
20%
A few times a week
make more of their purchases electronically, 16%
discovery is critical for capturing those shopping Once a week
moments when a consumer is simply looking to
be inspired. The same content that gets thumbs 31%
to stop on social channels can be leveraged Every two weeks to one month
on a brand’s commerce channels to inspire site
visitors as well. Leading brands and retailers are 17%
now creating dedicated spaces on their sites for Once every few months or fewer
galleries of social content that are connected to
products. The effect is an increase in time-on-
site and order values as people explore content,
learn about products, and stumble across things
that they just have to have.
20 | Curalate Consumer Survey: Social Content is the New Storefront November 2017