Record growth in online sales is accompanied by a continued concentration of dollars on key shopping days. Consumers are becoming more deal-sensitive and retailers are attracting customers by creating deals on major holidays. Year-over-year, it’s clear that key shopping days are becoming more import- ant to retailers and consumers alike. This trend can create a positive effect on retail revenues for multiple days in a row, such as with Thanksgiving week, where we see an incredible For the savvy retailer, key holiday shopping days are increase in online shopping for 5 days in a row. a perfect opportunity to road-test deals and mar- Presidents’ Day is a different story; Presidents’ Day keting strategies that can pay off during the Novem- Monday attracted revenue from the days around ber-December holiday season. it. We find a net 4% decrease in revenue in the 5 days surrounding Presidents’ Day compared to the In general, the best time to start preparing for the average corresponding days that quarter. To keep next holiday season is right after the previous one up with average Q1 weekly revenues, retailers must is over. As ADI showed in our Holiday Recap Report launch appropriate deals, have a clear Presidents’ retailers that performed well during the regular Day marketing strategy, and dedicate extra time, shopping year (Q1-Q3) won big during the holiday effort and money. season. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1