A good online marketer knows that day of the week is an essential dimension to be aware of. There are a lot of behavioral differences from consumers when it comes to shopping on a work day from the office vs. on a day off. There’s an apparent difference between a “weekend desktop”, and a “weekday desktop.” Weekday desk- top purchases tend to be higher than weekend ones. Conversion rates on desktops spike on Sundays, sug- gesting that consumers like to make bigger or more Marketers can expect consumers to shop in an “on decisive purchases on off-hours from work. Smart- the go” mode on the weekends. phone conversion rates spike on Mondays, perhaps from customers who didn’t complete a Sunday pur- chase at home but check-out first thing on Monday. In general, consumers tend to switch off their desk- tops on weekends and choose to use their mobile devices instead. These leads retailers to see more visits from smartphones than desktops on the week- end DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1