Sales of smart home speakers are continually increasing, likely attributed to voice technology enablement. In 2017, we saw sales of smart speakers surpass conventional speakers, driven by the most popular smart speaker devices: Google Home and Amazon Echo. Although sales are dominated by major brands, we are starting to see other audio companies power their products with smart technology and steal share from the three most prominent devices. For example, Adobe Analytics data shows Sonos drove twice as many sales in Q1 2018 compared to Q1 2017, likely the result of the new ‘Sonos One’ powered by Amazon Alexa. In the next year, we will see consumers rely on voice assistance technology more and more. As previous ADI work has shown, the vast majority of users believe that current voice recognition is good, while less than 5% of consumers consider it to be poor. According to our data, over half of consumers with a voice assistance use them at least once a day. Here’s a look at the most popular uses of voice command: DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1