To share or not to share What consumers really think about sharing their personal information AUTHORS GINA PINGITORE Gina Pingitore is managing director of Deloitte Services LP’s Center for Industry Insights. Based in Los Angeles, Pingitore is responsible for developing and driving consumer and industrial products (C&IP) sector research initiatives, managing the development of the Center’s eminence and thought leadership, and supporting C&IP industry leadership. She holds a PhD in applied social psychology from Loyola University in Chicago and a master’s in clinical psychology from Edinboro University, and is a licensed clinical psychologist. VIKRAM RAO Vikram Rao is a senior manager in Deloitte’s Advisory business with over 15 years of experience. He is a leader in Deloitte’s Cyber Risk Services practice, which helps clients to be Secure.Vigilant.Resilient.™ He has helped Fortune 100 companies in various consumer business sectors with evaluating their cyber risks and advised executives on investment strategies to bolster their cybersecurity posture. KRISTIN CAVALLARO Kristin Cavallaro is SSI’s knowledge and data analysis specialist, focusing on new market and product developments to ensure, maintain, or improve data quality and participant experience. In this role, she leverages her strategic view to conduct research on new methodology, including consumer privacy, blending, source consistency, and partner certifications. Cavallaro has a master’s degree in mathematics with a concentration in statistics as well as an MBA. She has a love for data both big and small, and is con- stantly looking for new ways to apply data-related methods to improve sampling and survey research. KRUTTIKA DWIVEDI Kruttika Dwivedi, a senior quantitative analyst with the Deloitte Center of Industry Insights, has close to five years of experience in advanced data modelling and statistical analysis. She specializes in busi- ness research projects focused on consumer-facing industries and has contributed to a number of research studies in the consumer and industrial products space. With a strong affinity for analysis and visualization, she has been able to successfully help clients find innovative solutions. 8