PARTNERS & PROGRAMS VIRTUAL PLAYBOOK Born out of our deep football heritage, EA SPORTS Virtual Playbook combines the depth and realism of the company’s industry-leading graphics with the production, personalities, and analysis of ESPN’s award-winning programming. Appearing on programs such as SportsCenter, Sunday NFL Countdown, and NFL Live, EA SPORTS Virtual Playbook and its groundbreaking technology allow analysts to interact with the virtual players from EA SPORTS video games and provide insight, education, and analysis to sports fans around the world. PARTNERS & PROGRAMS / VIRTUAL PLAYBOOK 59 9