BRAND IDENTITY LOGOS For the past 20-plus years, the EA SPORTS logo has been one of the most recognized symbols in all of sports. In an advertisement, on a banner, on packaging, or on TV, the EA SPORTS logo represents Authenticity, Competition, Connection, Innovation, and Playing to Win like no other. PRIMARY LOGO SECONDARY LOGOS The EA SPORTS Medallion is the primary mark for the brand. There are several When placed outside the medallion, in stacked and horizontal alignments, levels of the medallion with the most premium being the 3D version. the EA SPORTS logo still maintains its power and elegance. PMS MEDALLION PMS STACKED POSITIVE STACKED NEGATIVE STACKED POSITIVE MEDALLION PMS HORIZONTAL POSITIVE HORIZONTAL NEGATIVE HORIZONTAL NEGATIVE MEDALLION SEE COLOR VALUES ON PAGE 10 BRAND IDENTITY / LOGOS 5 9