PARTNERS & PROGRAMS CORPORATE PARTNERSHIP Building successful relationships with key partners in the business world is another great way to expose consumers to EA SPORTS and brand programs. It’s programs such as the Gillette Champions of Gaming and ESPN Virtual Playbook, and partnerships with KFC, 7-11, and Doritos (to name a few) that keep EA SPORTS a big-time player in the business. CHAMPIONS OF GAMING KFC DORITOS PARTNERS & PROGRAMS / CORPORATE PARTNERSHIP 57 9