BRAND IDENTITY BRAND & TAGLINE A tagline generally describes a service, position, or emotion. The EA SPORTS tagline lives at the core of who we are. It’s built into our DNA, from every intimate detail of the sports world to the passion and innovation that go into our products. Our tagline says it all. EA SPORTS. It’s In The Game. TAGLINE & LOGO COLLATERAL & ADVERTISING USE LETTERHEAD TAGLINE RIGHT TAGLINE RIGHT STACKED 1x 1x 1x 1x 1.5x 1.5x 1x 1x 1x 1x 1x 1x 1x 1x TAGLINE CENTERED STACKED TAGLINE CENTERED 1x 1x 1x 1x 1x 1x 1.5x 1.5x 1x 209 Redwood Shores Parkway Redwood City, CA 94065 Tel: 650.628.1500 Fax: 650.628.1353 www.easports.com 1x 1x 1x 1x 1x BRAND IDENTITY / BRAND & TAGLINE 6 9