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FRANCHISE IDENTITY & KEY ART KEY ART APPLICATIONS The key art of the franchise is never tied to only a pack front, as it can be showcased in a variety of ways in different mediums throughout the business. ONLINE PACK ART RETAIL PALETTES SHELF TALKER FRANCHISE IDENTITY & KEY ART / KEY ART APPLICATIONS 35 9

EA Sports Brand Book - Page 12 EA Sports Brand Book Page 11 Page 13

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