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FRANCHISE RULES TIGER WOODS PGA TOUR® This page represents the visual style, marketing slogan, and wins and losses list for the Tiger Woods PGA TOUR® franchise. Please adhere to these rules to ensure consistency, and more importantly, legal responsibility. VISUAL STYLE WINS LOSSES > Show Tiger Woods in current Nike apparel, logos, and > Do not show Tiger Woods in defeat or imply that he equipment. is losing. BACKGROUND AND SECONDARY > IMG prefers to see Tiger Woods wearing his TW cap, > Do not show Tiger Woods or the PGA TOUR® IMAGERY STYLE rather than the Nike Swoosh cap. alongside an entity that is not a current sponsor. > When possible, feature the Nike ball and swoosh in all > Do not use any live-action footage, whether of creative. Avoid showcasing any other brand. Tiger Woods or other golfers, without clearing it > “TOUR” in “PGA TOUR” must be written in all caps. Title through the PGA TOUR®, the USGA, and/or the golfer’s caps is not acceptable. respective agent. > Keep it clean. Don’t use any words in creative that > Do not confuse the PGA and PGA TOUR®. They are two FRANCHISE LOGO you wouldn’t use in a professional environment. separate entities. > When writing out “PGA TOUR” in marketing communications, even when referenced in the game title, it must be accompanied with a register ® mark. MARKETING SLOGAN* > The game title must always be referred to as “Tiger Woods PGA TOUR® XX.” “Tiger XX or Tiger Woods XX” LEAD YOUR TEAM TO GLORY is not acceptable. *Each franchise will be represented with a consumer facing slogan that connects to the EA SPORTS brand positioning. ® FRANCHISE RULES / TIGER WOODS PGA TOUR 22 9

EA Sports Brand Book - Page 10 EA Sports Brand Book Page 9 Page 11

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