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BROADCAST & MOTION VOICEOVER TALENT The proper use of voiceover talent for your campaign can leave a lasting impact on any consumer. Whether it’s utilizing the familiar voice of a music icon, Hollywood star, or sports legend, voiceover talent could prove the difference between a successful campaign and a forgetful project. “EA SPORTS. USING ANDREW ANTHONY Ignite any media campaign by using Andrew for: IT’S IN THE GAME.” > BRAND AND TAGLINE CALLOUTS > SCRIPTS THE VOICE - ANDREW ANTHONY Andrew Anthony has been the voice of EA SPORTS since the brand’s inception > INTERNAL PRESENTATIONS in the early 1990s. With his trademark delivery of the “EA SPORTS. It’s In The Game” tagline, Anthony brings immediate authenticity to any media campaign. > LICENSED CONSUMER PRODUCTS A valuable partner, Anthony’s relationship with EA SPORTS continues into the next decade. > CAMEO AND BROADCAST APPEARANCES BROADCAST & MOTION / VOICEOVER TALENT 49 9

EA Sports Brand Book - Page 16 EA Sports Brand Book Page 15 Page 17

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