BUILDING TRUST 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (07:46 - 08:04) You have to build a reputation for people to accept your point of view or some of your ideas and be open to listening to them. If you haven't built the relationships where they're at least open to listening to your idea, then that's obviously going to be a challenge. Eric West