92 SUSTAINABILITY PACKAGING PACKAGING INNOVATION IN ACTION Our brands continue to enhance the sustainability profile of packaging within their portfolios. In fiscal 2021, highlights included: CLINIQUE Launched PCR and bioresin blend in certain packages (bottles) and PCR in caps. ORIGINS Launched tubes and caps made with at least 86% advanced recycled PCR, transitioned some products from plastic to glass, and made a refillable package for certain products. SMASHBOX Removed tertiary carriers from finished goods to reduce packaging materials, launched holiday sets with FSC-certified paperboard platforms instead of plastic, and launched PCR in some packages. AVEDA 80% of Aveda high-density polyethylene (HDPE) plastic bottles use a minimum of 80% PCR content and more than 85% of Aveda’s skin care and styling PET bottles and jars contain 100% post-consumer recycled materials. In fiscal 2021, Aveda also launched: • A limited-edition shampoo bar in a 100% PCR FSC-certified fiber carton • A new 350 ml mono-material tube with 65% PCR content (PP plastic), which is the highest percentage we have developed to date in a mono-material tube. ADVANCED NIGHT REPAIR: AN ICONIC PRODUCT NOW IN GLASS Aligned to our objective to reduce plastic use, in fiscal 2021 our Estée Lauder brand launched the Advanced Night Repair Synchronized Multi-Recovery Complex with the iconic bottle reimagined, housed in a new, expertly crafted, recyclable glass bottle. Switching the Advanced Night Repair Serum bottles sold globally from plastic to glass avoids millions of plastic bottles per year. *Includes the following bottle sizes: 20 ml, 30 ml, 50 ml, 75 ml, 100 ml, 115 ml.
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