81 SUSTAINABILITY PRODUCT FORMULATION Skin T one Color Palettes Bob bi Brown: Individual Beauty - In 1992, Bobb i Bro wn Cosm etics ch anged the face of beauty with its launch of a Fou nd ation Stick that wa s intentionally created to enh ance a variety of skin t ones. The bra nd’s con tinued focus on undertone—the colors beyond the surface that form everyone ’s unique skin color—has made Bobbi Brown Cosm etics a longtime leader in offering inclusive shade s. By e mbracing inclusivity from the start, Bobbi Bro wn set a new stand ard for diversity in beaut y. M·A·C: Studio Fix Fluid - Making products inclusive of all skin tones has always been a priority for M·A·C. The brand originally developed its iconi c Studio Fix foundation more than 30 yea rs ago to better support m odels with melanated skin at fashion shows. Studio Fix originally had a shade lineup o f more than 40 products ranging from dark to ligh t and developed for a range of skin undertones. It now includes more than 60 shades and the brand continues to update its p alette t o me et its diverse consumer needs . Hair Care Formulation Bumble and bumble continues to expand its offerings for all hair types, textures and style preferences. When reformulating its Curl Collection, the brand did extensive research with consumers of all curl patterns and enlisted expert stylists and influencers to ensure peak performance. Bumble and bumble also partnered with NOBLE, the ELC Black Employee Resource Group (ERG), to conduct focus groups and test products. The result is a line of products with curl-loving oils and butters that caters to all curl patterns and addresses key needs for curly consumers. Skin Care Formulation The Estée Lauder brand is committed to developing advanced skin care products that are effective across diverse ethnicities and skin tones. In formulating its r adiance-boosting serum, the brand conducted multi-ethnic clinical and sensory testing to help affirm that Perfectionist Pro Rapid Brightening Treatment with Ferment 2 + Vitamin C serves a diverse range of consumers. SERVING OUR DIVERSE CONSUMERS Products developed for our large portfolio of brands are designed to reflect the desires and preferences of our diverse global consumers. We continuously innovate in our product and experience design, with particular focus on formulation philosophy and aesthetics, including consideration for locally relevant, organic, or vegan ingredients, among others. We design and adapt our product portfolio to the diversity of skin and hair physiology, tone, and types across skin care, hair care, and makeup for the most relevant and engaging selection of products. AVEDA TRANSITIONS TO 100% VEGAN FORMULAS Inspired by the brand’s mission of care, fiscal 2021 marked a groundbreaking chapter in the evolution of Aveda: All of the brand’s hair care, hair color, body care, makeup, and aroma formulas are now 100% vegan. At Aveda, vegan formulas are those created without any animal-derived ingr edients. Aveda believes that its mission should be most clearly represented through its products, which is why formulating high-performance, 100% vegan formulas is of chief importance. It is also important to consumers, many of whom see the brand as a pioneer in responsible beauty. Aveda has been cruelty free since its inception in 1978 and strives to set an example for environmentally conscious leadership. AN INCLUSIVE PORTFOLIO