50 SOCIAL IMPACT SOCIAL INVESTMENTS HEALTH In addition to our long-standing commitment to ending breast cancer, our brands are leveraging their power and reach to drive progress on health issues that matter to them and their consumers, making significant impacts in the fight against HIV/AIDS and mental illness. M·A·C VIVA GLAM The trailblazing M·A·C VIVA GLAM campaign has raised more than $500 million in support of people and communities in need since it was launched in 1994. Through this program, 100% of the selling price of VIVA GLAM lipstick products go to organizations that are working to provide assistance to people living with and affected by HIV/AIDS and to promote healthy futures and equal rights for all. In recent years, M·A·C has increased efforts to focus on women and girls and the LGBTQIA+ community. In fiscal 2021, to mark the 26th anniversary of M·A·C VIVA GLAM and create greater awareness for the ongoing challenges of HIV/AIDS and equal rights, M·A·C teamed up with singer-songwriter Rosalía to create a red lipstick inspired by the Grammy-winner’s flamenco sound. Additionally, tied to Pride 2021 celebrations in the United States, the brand launched an 11-shade eye liner assortment where 100% of the selling price went to the Hetrick-Martin Institute (HMI), one of M·A·C’s long-standing VIVA GLAM partners, which helps to fight for the empowerment of the LGBTQIA+ community. JO MALONE LONDON Since 2012, Jo Malone London has donated more than $3.4 million to mental health charities in the United Kingdom and Ireland, helping to raise awareness and stamp out stigmas through the sales of the Charity Home Candle collection. The collection is now four candles strong, enabling the brand to support 11 charities in the region. In fiscal 2021, coinciding with Mental Health Awareness Month, the brand extended its support for mental health to the United States with the launch of its White Lilac & Rhubarb Charity Home Candle. For each candle sold in the United States, Jo Malone London donates 70% of the purchase price to Fountain House, a leading mental health nonprofit organization, in support of the growth and expansion of its youth initiative and College Re-entry program. This program is designed for academically engaged 18- to 30-year-old students who, having withdrawn from their studies due to mental health issues, are given the tools they need to return to college and successfully achieve their educational goals. We are grateful for our longtime partnership with M·A·C and for this amazing collaboration, which will benefit HMI’s diverse community of young people, the vast majority of whom identify as Black or people of color. M·A·C has always encouraged the expression and elevation of queer community voices and identities, and we are proud to join them in celebrating Pride in all of its colors! JOE PRESSLEY Chief Executive Officer, Hetrick-Martin Institute “ “ M·A·C employees celebrating the VIVA GLAM campaign
Estee Lauder Companies Sustainability Report Page 50 Page 52