Welcome Facebook Brand Guidelines General Guidelines Why is this guide important? Advertisers and Partners Entertainment These guidelines outline the general rules when using We provide guidelines on how to drive to your presence Give Facebook proper attribution in books, plays, TV Facebook’s brand assets and showcasing Facebook on Facebook and properly present Facebook content in shows and film by adhering to our brand standards. When content. You may only use the approved brand assets that marketing and advertising. mentioning Facebook as part of a narrative or storyline are provided on the Facebook Brand Resource Center. (script, screenplay or manuscript), you must submit a Consistent use of these assets helps people easily Before using Facebook brand logos and assets in TV permissions request here. recognize references to Facebook and protect our commercials, digital advertising or print packaging, please company trademarks. Any Facebook logos or images refer to these guidelines. Submit your request to the Please reach out at least five business days in advance to found elsewhere on the web are not approved for use. Facebook team for review prior to launch. avoid production delays. View the Entertainment Guidelines on the Brand Resource Center for more Who is this guide for? Advertising appearing on Facebook will be reviewed by our information. This guide is for anyone who wants to use Facebook’s Ad Policy team and does not require permission here. For brand assets in: more details, visit Facebook’s advertising policies. y marketing or advertising Permission is not required for marketing and advertising News and Commentary y books, plays, TV shows and film scripts that appears elsewhere (such as in Find all the tools to help you display and talk about y print packaging print or on facebook.com), but must abide by Facebook user content and our products in newscasts, the guidelines on the site. editorials and talk shows. View the News and It will briefly cover guidelines for the primary assets Commentary Guidelines and download the PDF on the approved for use and available at the Facebook Brand Here’s what to include with your request: Brand Resource Center for practical design and creative Resource Center at facebookbrand.com. To review full • The final version showing how the “f” Logo guidance. guidelines for all Facebook approved brand assets visit the will be featured Brand Resource Center where you can also download • A detailed description of the commercial, We understand the content you wish to feature may need assets files and make a permission request. film or program to air during live programming, such as a newscast or live event, and allowing time for permissions is not feasible. In • A script of the segment that references Facebook these instances, we still require you to follow the general • Translations for any non-English requests rules and guidelines for using Facebook logos and assets, and broadcast templates provided. View the Marketing Guidelines on the Brand Resource Center and submit a permissions request here. Facebook Inc. - All rights reserved. 5