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Facebook Brand Book

Meta Platforms, Inc., doing business as Meta and formerly known as Facebook, Inc. and The Facebook, Inc., is an American multinational technology conglomerate. The company owns Facebook, Instagram, and WhatsApp, among other products and services.

Facebook Brand Guidelines

Facebook Brand Assets Guide Version 1.3 – April 2019

Facebook Brand Guidelines Table of Contents To advance through this guide click on the pages listed here. Welcome 3 Find us on Facebook— General Guidelines 5 Do’s and Don’ts 16 General—Do’s and Don’ts 6 Reactions 17 Talking about Facebook— Reactions—in Newsfeed 19 Do’s and Don’ts 7 Reactions— Requesting Permission 8 in Newsfeed with Reactions Dock 20 Reactions—Do’s and Don’ts 21 Facebook Brand Assets 9 “f” Logo 10 User Interface Templates 23 “f” Logo—Do’s and Don’ts 11 User Interface in Context 24 Representing Your Social Channels 12 User Interface Templates— Thumb Icon 13 Do’s and Don’ts 25 Thumb Icon—Do’s and Don’ts 14 Find Us On Facebook Badge 15 FAQS 27 Facebook Inc. - All rights reserved. 2

Facebook Brand Book - Page 2

Welcome 3

Welcome Facebook Brand Guidelines Welcome Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. At Facebook we build tools that help people to connect with one another and tools that make sharing what they want to share—ideas, stories, videos and photos—much easier. By doing this, we are extending people’s capacity to build and maintain relationships. Facebook Inc. - All rights reserved. 4

Welcome Facebook Brand Guidelines General Guidelines Why is this guide important? Advertisers and Partners Entertainment These guidelines outline the general rules when using We provide guidelines on how to drive to your presence Give Facebook proper attribution in books, plays, TV Facebook’s brand assets and showcasing Facebook on Facebook and properly present Facebook content in shows and film by adhering to our brand standards. When content. You may only use the approved brand assets that marketing and advertising. mentioning Facebook as part of a narrative or storyline are provided on the Facebook Brand Resource Center. (script, screenplay or manuscript), you must submit a Consistent use of these assets helps people easily Before using Facebook brand logos and assets in TV permissions request here. recognize references to Facebook and protect our commercials, digital advertising or print packaging, please company trademarks. Any Facebook logos or images refer to these guidelines. Submit your request to the Please reach out at least five business days in advance to found elsewhere on the web are not approved for use. Facebook team for review prior to launch. avoid production delays. View the Entertainment Guidelines on the Brand Resource Center for more Who is this guide for? Advertising appearing on Facebook will be reviewed by our information. This guide is for anyone who wants to use Facebook’s Ad Policy team and does not require permission here. For brand assets in: more details, visit Facebook’s advertising policies. y marketing or advertising Permission is not required for marketing and advertising News and Commentary y books, plays, TV shows and film scripts that appears elsewhere (such as in Find all the tools to help you display and talk about y print packaging print or on facebook.com), but must abide by Facebook user content and our products in newscasts, the guidelines on the site. editorials and talk shows. View the News and It will briefly cover guidelines for the primary assets Commentary Guidelines and download the PDF on the approved for use and available at the Facebook Brand Here’s what to include with your request: Brand Resource Center for practical design and creative Resource Center at facebookbrand.com. To review full • The final version showing how the “f” Logo guidance. guidelines for all Facebook approved brand assets visit the will be featured Brand Resource Center where you can also download • A detailed description of the commercial, We understand the content you wish to feature may need assets files and make a permission request. film or program to air during live programming, such as a newscast or live event, and allowing time for permissions is not feasible. In • A script of the segment that references Facebook these instances, we still require you to follow the general • Translations for any non-English requests rules and guidelines for using Facebook logos and assets, and broadcast templates provided. View the Marketing Guidelines on the Brand Resource Center and submit a permissions request here. Facebook Inc. - All rights reserved. 5

Welcome Facebook Brand Guidelines General— Do’s and Don’ts These are general guidelines to follow closely when using Facebook’s brand assets. Only use the logos and screen shots found on our Brand Resource Center website, facebookbrand.com. Do’s Don’ts % Follow guidelines found in this guide and on the Facebook Brand - Don’t modify the design or color of our assets by stylizing, warping, Resource Center and agree to act in accordance with Facebook’s or modifying their color or shape. If you are unable to use the correct Terms and Community Standards. color due to technical limitations, you may revert to black and white. % Leave enough space around Facebook brand assets for them to be - Don’t use any icons or images to represent Facebook other than what clear and uncluttered and use assets at a legible size. is found on the Brand Resource Center. % Only use the “f” Logo to promote your presence on Facebook. Don’t - Don’t misrepresent the Facebook brand and avoid representing use the Facebook wordmark, which is the corporate identity that refers the Facebook brand in a way that implies partnership, sponsorship to Facebook Inc. or endorsement; makes the Facebook brand the most distinctive or % To ensure accurate and consistent use, never alter, rotate, embellish or prominent feature; or puts the brand in a negative context as part of attempt to recreate Facebook brand assets. The downloads available a script or storyline. on the Brand Resource Center are the only approved assets to represent the Facebook brand. Facebook Inc. - All rights reserved. 6

Welcome Facebook Brand Guidelines Talking about Facebook— Do’s and Don’ts Sometimes you may need to refer to Facebook to discuss it, describe your presence on Facebook, display your Facebook web address, indicate that your product is integrated with Facebook, or describe your products or services as they relate to Facebook. Here are specific guidelines to follow when mentioning Facebook in your copy: Do’s % Capitalize the word “Facebook,” except when it’s part of a web address. % Display the word “Facebook” in the same font size and style as the content surrounding it. Don’ts - Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it. enjoy - Don’t use Facebook logos and icons in place of words. ing l ve - The only approved lockups can be found on the Brand Resource Center such as, Find us on “f” Logo. - - Facebook Inc. - All rights reserved. 7

Welcome Facebook Brand Guidelines Brand Permissions What Needs Permission Requesting Permission Submit a request for permission when you use the Facebook brand in: Here’s what you need to include with your request: • Marketing or advertising that appears on TV or online y The final version showing how the UI will be featured • Books, plays, TV shows and film scripts y A detailed description of the commercial, film or program • Print packaging y A script of the segment that references Facebook • News and commentary (for live programming, permission is required as time permits) y Translations for any non-English requests You should hear from us within a week. Plan for additional time if revisions are You may request by submitting a request here. required. Advertising appearing on Facebook will be reviewed by our Ad Policy team and does not require permission here. For more details, visit Facebook’s advertising policies. Facebook Inc. - All rights reserved. 8

Facebook Brand Assets 9

Brand Assets Facebook Brand Guidelines “f” Logo 1/4 H Logo 1/4 H Logo The “f” Logo is one of our most globally recognized assets. It’s used to represent 1/4 H Logo Facebook the product (website or mobile app). Using the “f” Logo Clear Space To preserve the integrity of the “f” Logo, always maintain a minimum clear The primary use of the “f” Logo is to space around the logo. This clear space insulates our “f” Logo from distracting promote your organization’s presence on visual elements, such as other logos, copy, illustrations or photography. Facebook. For example, when you say, “Find us on Facebook” and link to your Facebook Page, it’s appropriate to use 1/4 H Logo the “f” Logo. The “f” Logo can also refer to content from Facebook or your product’s integration with Facebook. Never use the Facebook wordmark. “f” Logo Logo or Maintaining Shape and Proportions Size Color To ensure accurate and consistent use, never alter, Be sure the “f” Logo is reproduced in a legible size Do not modify the logos in any way, such as rotate, embellish or attempt to recreate the “f” and that they do not appear subordinate to any changing the design or color. The correct color Logo. The proportions and shape of the “f” Logo neighboring logo included on the creative versions to use are the blue or reversed-out to should never be altered for any reason. To resize, executions. Similarly, do not present the “f” Logo white. If you are unable to use the correct color due hold the “Shift” key in most software programs to in a way that makes it the most distinctive or to technical limitations, you may revert to black and maintain the proportions while scaling up or down. prominent feature of what you’re creating. white. Always maintain the minimum clear space, even when proportionally scaling the logo. Facebook Inc. - All rights reserved. 10

Brand Assets Facebook Brand Guidelines “f” Logo— Do’s and Don’ts Do’s % Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”). % Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons. % Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns. % % % Do use the “f” Logo to refer to your presence on Facebook, such as Do use the “f” Logo when Do ensure the “f” Logo is your Page, profile, group, or event. referring to your presence on equal in size to neighboring Facebook.. icons. % Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook. Don’ts - Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white. - Don’t animate or fabricate physical objects in the form of our “f” Logo. - Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication. - - Don’t use Facebook wordmark to represent your presence on Don’t alter the logo design Don’t fabricate physical Facebook. The wordmark is reserved for corporate use and represents or colors. objects in the form of the Facebook, the company. “f” Logo. Facebook Inc. - All rights reserved. 11

Brand Assets Facebook Brand Guidelines Representing Your Social Channels When representing your presence on Facebook, we ask that you use the “f” Logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes. The “f” Logo in Practice The “f” Logo may be used alone or alongside In particular, we require that the”f” Logo is other social icons to represent your presence on not deconstructed and the approved Facebook. mark is represented in Facebook blue or white. The approved “f” Logo files are provided as a download on the Brand Resource Center. Grouping Icons The “f” Logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos. Find “f” Logo guidelines and the download here. Maintaining Shape and Proportions Style When displaying the “f” Logo in your app array it Do not create any variations of the “f” Logo, only Color should be equal in size to neighboring logos. use what’s available through the Brand Resource Use the “f” Logo in the colors provided in the asset Be sure to maintain its circular shape and Center. download: blue, grey, white or black. proportions while providing adequate clear-space between other logos. Facebook Inc. - All rights reserved. 12

Brand Assets Facebook Brand Guidelines Thumb Icon 1/4 H Logo 1/4 H Logo The Thumb Icon is one of Facebook’s 1/4 H Logo identifiable marks. This icon is meant to represent the concept of “liking” something on Facebook. Clear Space Using the Thumb Icon To preserve the integrity of the Thumb Icon, always maintain a Only use the Thumb Icon with a clear minimum clear space around the logo. This clear space insulates our written call to action (for example: “Like us Thumb Icon from distracting visual elements, such as other logos, copy, illustrations or photography. on Facebook”, “Install our app on Facebook”, “For use with Facebook”) to 1/4 H Logo reference your Facebook presence. No other icons should be used with the Thumb Icon. Thumb Icon This mark does not replace Like thumbs found in the Facebook product. This is the primary and approved Thumb to use in your marketing. Maintaining Shape and Proportions Size Color To ensure accurate and consistent use, never alter, Do not present the Thumb Icon in a way that makes Do not modify the Thumb Icon in any way, such as rotate, embellish or attempt to recreate the Thumb it the most distinctive or prominent feature of what changing the design or color. Icon. The proportions and shape of the Thumb Icon you’re creating. Similarly, be sure the Thumb Icon is should never be altered for any reason. To resize, reproduced in a legible size. hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo. Facebook Inc. - All rights reserved. 13

Brand Assets Facebook Brand Guidelines Thumb Icon— Do’s and Don’ts Do’s % Do only use the Thumb Icon with a clear, written call to action (for example: “Like us on Facebook”). % When using the Thumb Icon online, it should link directly to your Page on Facebook. - - - Don’t use an outlined thumb Don’t use a solid thumb with Don’t change the Reaction with the cuff detached. the cuff attached. bright blue from the product Don’ts color to Facebook Blue 70. - Don’t modify the Thumb Icon in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white. - Don’t use the Thumb Icon in Facebook Ads. come us! - Don’t substitute the Thumb Icon for the word “like” in text. - Don’t animate or fabricate physical objects in the form of our Thumb Icon. - - - - Don’t use the Thumb Icon alongside other Facebook symbols or icons. Don’t redraw or recreate the Don’t substitute the Thumb Be sure to fill the hand of the thumb as an illustrated icon. Icon for the word “like” in primary thumb with white when text. placing on any color, photographic or illustrative backgrounds. Facebook Inc. - All rights reserved. 14

Brand Assets Facebook Brand Guidelines Find Us On Facebook Badge This is one of our most used and most 1/3 H Logo 1/3 H Logo effective assets. Because it has a clear call to action built in, your audience knows 1/3 H Logo exactly what you are directing them to Clear Space do. To preserve the integrity of the Find Us On Facebook Badge, always maintain a minimum clear Find us on space around the logo. This clear space insulates our Using the Find Us On Facebook Find Us On Facebook Badge from distracting visual Badge elements, such as other logos, copy, illustrations or 1/3 H Logo photography. The Find Us On Facebook Badge and the “f” Logo are the primary assets to use when promoting your presence on Facebook. They can also refer to content Find Us On Facebook Badge from Facebook or your product’s integration with Facebook. Never use the Facebook wordmark. When using the Find Us On Facebook Badge online it should link directly to your presence on Facebook, such as your profile, group or event page. Find us on Find us on Find us on Find us on Maintaining Shape and Proportions Size Color To ensure accurate and consistent use, never alter, Do not present the Find Us On Badge in a way that Do not modify the lockup in any way, such as rotate, embellish or attempt to recreate the Find us makes it the most distinctive or prominent feature changing the design or color. If you are unable to on Facebook Badge. The proportions and shape of of what you’re creating. Similarly, be sure the Find Us use the correct color due to technical limitations, the Find Us On Facebook Badge should never be On Badge is reproduced in a legible size. you may revert to black and white. altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo. Facebook Inc. - All rights reserved. 15

Brand Assets Facebook Brand Guidelines Find Us On Facebook— Do’s and Don’ts Do’s % Do only use the Find Us On Facebook Badge to refer to your presence on Facebook, such as your page, profile, or event. Find us on % When using the Find Us On Facebook Badge online, it should link directly to your presence on Facebook. % Do use the badge to direct traffic to your Facebook presence. Don’ts - Don’t modify the Find Us On Facebook Badge in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white. find us on - Don’t alter the logo colors or scale. Facebook Inc. - All rights reserved. 16

Brand Assets Facebook Brand Guidelines Reactions Reactions are an extension of the Like Like Love Haha Wow Sad Angry Button to give people more ways to share their reaction to a post in a quick and easy way. The collection of Reactions includes Like, Love, Haha, Wow, Sad and Angry. To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Reactions. Never alter the proportions and shape of the Reactions (and surrounding UI) for any reason. Reactions are not emojis or individual icons, and they cannot be used in this way. It’s important to show Reactions in the way they are intended to be used on Facebook—as a quick and easy way to express how you feel. Video or Facebook Live Broadcast Like Using Reactions We don’t provide animations of Reactions. Use Reactions only as they appear and exactly how they function To include Reactions in your video, show within the context of Facebook UI. Reactions cannot be used for the Reactions within the Facebook UI as creative purposes. Only use Reactions as a collection—do not they appear and function in the product. use them as individual icons or as the most prominent feature of your marketing. Facebook Live: The “floating” Reactions are only intended for use during a Facebook Live broadcast and other instances within Facebook products. Don’t use the “floating” Reactions outside the context of Facebook products, whether animated or static, in your marketing. Facebook Inc. - All rights reserved. 17

Brand Assets Facebook Brand Guidelines Reactions Use—Within the Facebook UI We have provided high-resolution Newsfeed screen templates built for Do not crop top or sides. use online, on print/packaging, or for promotional activities in TV and film. The Screen ≤ 100% file size use of the screen templates must adhere Typeface: to the guidelines in this document and on iOS – San Francisco Android – Roboto the Brand Resource Center. Use these screen templates as shown or you can customize a template by replacing photos and modifying or localizing copy where applicable. If you plan to customize a template, we require you to use the Bottom of screen can current Facebook UI (User Interface), and be cropped. not alter the UI in any way from how it’s displayed in real life. Reactions within the UI Display screens on a device When highlighting one Reaction When using the full UI, present screens maintain margins and spacing within the context of a relevant mobile, (scale is based on the Facebook desktop or other device. mobile app) Cropping When space or size limitations are an issue, screen templates may be cropped or scaled-up to allude to being “zoomed-in” to the UI. Always have the Reactions UI within the frame. 85.5% height 75% 250% 75% 75% 75% 75% Reactions within focus 100% width Facebook Inc. - All rights reserved. 18

Brand Assets Facebook Brand Guidelines Reactions— in Newsfeed Web Typeface: San Francisco iOS Android Typeface: San Francisco Typeface: Roboto Facebook Inc. - All rights reserved. 19

Brand Assets Facebook Brand Guidelines Reactions— in Newsfeed with Reactions Dock Web Typeface: San Francisco iOS Android Typeface: San Francisco Typeface: Roboto Facebook Inc. - All rights reserved. 20

Brand Assets Facebook Brand Guidelines Reactions— Do’s and Don’ts Do’s % Do use Reactions only as they appear and similar to how they function within the context of Facebook UI. % Do use Reactions as one collection: Like, Love, Haha, Wow, Sad, Angry. Do not use Reactions as individual icons. 3 % Do use relevant messaging and as a full collection if shown outside of the Facebook UI. % % When using Reactions within a Facebook user interface, follow the Do use provided templates. Do always use the complete User Interface guidelines available on the Facebook Brand Resource collection. Center. Don’ts - Don’t modify or customize Reactions in any way, such as by changing the design, scale or colors. z z - Don’t break up the collection of Reactions and prioritize or feature any z Reactions as individual icons. - Don’t animate or fabricate physical objects in the form of Reactions. - Don’t use alternate or customized Reactions as a replacement or an - - addition to the collection of Reactions. Don’t not show a Reactions Don’t modify Reactions. as an incomplete set. - Don’t use Reactions for creative purposes. Facebook Inc. - All rights reserved. 21

User Interface Templates 22

Brand Assets Facebook Brand Guidelines User Interface Templates We provide customizable UI (User Interface) templates for you to add relevant copy and imagery. They have been built for use online and in TV and film. Remember to obtain necessary permissions for custom content or information. Don’t use any elements from our UI outside the context of our product. The use of the templates must adhere to the guidelines on the Brand Resource Center. Profile UI Template News Feed UI Template Profile is where you can express who you News Feed is the central way you can get Customizing UI Templates are and what’s going on in your life. You updates about your friends, family and You can use these screen templates as can choose what you want to share on anything else that matters to you. It is also shown or customize a template by your Profile, such as interests, photos and the central place to have conversations replacing photos and modifying or videos, and personal information like with the people you care about. Download localizing copy where applicable. If you current city and hometown. Download News Feed UI Templates from the Brand plan to customize a template, we require Profile UI Templates from the Brand Resource Center here. you to display the current Facebook UI Resource Center here. and not alter it in any way from how it appears on your device. Using Facebook UI Screen Templates y Not all features of pages seen in the product Facebook are provided as UI templates. For any elements that are not provided, you may use a screen shot of the most current Facebook UI. y The UI must be framed by a relevant device, not floating on a screen or page. y The UI must look and function as it does in product and should never be modified. Creative that features the product UI, or any UI elements, out of context will not be approved. Facebook Inc. - All rights reserved. 23

Brand Assets Facebook Brand Guidelines User Interface in Context Displaying Facebook UI Always show the Facebook UI within the context of a relevant device, such as a mobile phone or computer. The UI must not be shown hovering on-screen or on its own. Additionally, icons and elements from the UI cannot be used separately or outside the context of Facebook. Facebook UI should be presented as a secondary element in your marketing. Your content must not appear to be created in partnership with Facebook by using Facebook UI or other assets prominently or as primary messaging.. Screen ≤ 100% file size Do not crop top or sides. Typeface: iOS – San Francisco Android – Roboto Screen ≤ 100% file size Do not crop top or sides. Typeface: Helvetica 15 inch laptop Bottom of screen can be cropped. Bottom of screen can be cropped. Mobile Device Laptop • Do not resize the UI to larger than 100% of the size of the provided file. • Use the available Web UI combined with a 15-inch laptop. • Fit the UI to the device without cropping the top or sides. The bottom of • Do not resize the UI to larger than 100% of the size of the provided file. the UI can be cropped. • Fit the UI to the device without cropping the top or sides. The bottom of • When customizing type layers for iOS, use Helvetica font. When the UI can be cropped. customizing for Android, use Roboto font. • When customizing type layers, use Helvetica font. Facebook Inc. - All rights reserved. 24

Brand Assets Facebook Brand Guidelines User Interface Templates— Do’s and Don’ts Do’s Don’ts % Do show the Facebook UI within the context of a device. - Don’t modify screens from how they look on Facebook, such as % Do fit the screen shot to the device without cropping the top. The blurring, redacting or annotating them. bottom of the screen shot may be cropped as needed. - Don’t crop screens for mobile on any side, except the bottom. % Do use the screen templates as provided or customize the content as - Don’t use custom content or information without all necessary needed. permissions, including: % Do match the fonts to the relevant device or operating system when - Any personally identifiable information such as names, addresses, customizing: email addresses, phone numbers, birthdays or photos - For iOS, use San Francisco font - Non-public information - For Android, use Roboto font - Third-party logos, images, trademarks or service marks - For Web, use Helvetica font - Copyrighted content - Any other third-party material without prior written consent - Don’t show the icons or elements from the UI separately or outside the context of the UI. Facebook Inc. - All rights reserved. 25

FAQS 26

FAQS Facebook Brand Guidelines FAQS General Assets ad or ad on Facebook? Why does Facebook need rules about how to use its Can I use Facebook logos and images I found elsewhere on The online rules for each brand asset also apply to advertising online or brand assets? the web? on Facebook. Visit the page of the brand asset you want to use and review the guidelines. These rules are intended to promote consistent use of the Facebook You can only use the official brand assets that are available from the brand. This makes it easier for people to instantly recognize references Facebook Brand Resource Center at facebookbrand.com. to Facebook and prevents consumer confusion. These guidelines also help protect company trademarks. You can find a list of some of the Can I combine Facebook brand assets with new terms or artwork News and Commentary trademarks owned by Facebook and its affiliate companies here. to create my own marks and logos, or modify the color or design to fit with the style of my website or packaging? How can I incorporate Facebook in my television broadcast What does Facebook do if people misuse its brand assets? You may not modify Facebook brand assets in any way, such as by by including public posts by people about a specific topic? Facebook dedicates substantial resources to the development and changing the design or color. The exception is if you are working in print Visit the News and Commentary tab where you’ll find all the tools to protection of its intellectual property. In addition to seeking registration media or product packaging and you’re unable to use the correct color help you display and talk about Facebook user content and our products of its trademarks and logos around the world, Facebook enforces its due to technical limitations. In those cases, you can revert to black and in newscasts, news programming, editorials and talk shows. rights against people who misuse its trademarks. white. You may scale the size of brand assets to suit your needs, as long as they are not the most distinctive or prominent feature on your web Do I need to request permission for each use of the Facebook page, printed material, or other content. brand assets? Submit a request for permission when you use the Facebook brand in: Can I use the Thumb Icon as a replacement for the word “like”? • Marketing or advertising that appears on TV or online The Thumb Icon should not replace the word “like” and can only be • Books, plays, TV shows and film scripts used to invite someone to take a Facebook like action. Please review the do’s and don’ts for use of these logos online, in print and packaging, and • Print packaging in TV & Film. • News and commentary. For live programming, permission is required as time permits. Can I use the term “Facebook” as a verb? Advertising appearing on Facebook will be reviewed by our Ad Policy The trademark may only be used as a proper noun, never as a verb, and team and does not require permission here. For more details, visit never in the plural or possessive form. Facebook’s advertising policies. Can I use Facebook brand assets in my play, film or book? All other forms of marketing do not require permission but must abide You can use the word Facebook as part of your book, play or film title to by the guidelines on this site. fairly and accurately describe your subject matter, as long as it’s clear that Facebook doesn’t endorse or sponsor your project. You may not Facebook does not permit or license any of its assets for use on use Facebook logos or images in your book, film or play without written merchandise or other products, such as clothing, hats or mugs. In permission from Facebook. Request permission here. certain circumstances you can use the “f” Logo on product packaging, but you must follow the guidelines of use here and submit a request for For guidelines on how to include Facebook in your narrative or storyline, permission. review guidelines on the Entertainment tab on the Brand Resource Center. What are the rules for using a Facebook brand asset in an online Facebook Inc. - All rights reserved. 27

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