FAQS Facebook Brand Guidelines FAQS General Assets ad or ad on Facebook? Why does Facebook need rules about how to use its Can I use Facebook logos and images I found elsewhere on The online rules for each brand asset also apply to advertising online or brand assets? the web? on Facebook. Visit the page of the brand asset you want to use and review the guidelines. These rules are intended to promote consistent use of the Facebook You can only use the official brand assets that are available from the brand. This makes it easier for people to instantly recognize references Facebook Brand Resource Center at facebookbrand.com. to Facebook and prevents consumer confusion. These guidelines also help protect company trademarks. You can find a list of some of the Can I combine Facebook brand assets with new terms or artwork News and Commentary trademarks owned by Facebook and its affiliate companies here. to create my own marks and logos, or modify the color or design to fit with the style of my website or packaging? How can I incorporate Facebook in my television broadcast What does Facebook do if people misuse its brand assets? You may not modify Facebook brand assets in any way, such as by by including public posts by people about a specific topic? Facebook dedicates substantial resources to the development and changing the design or color. The exception is if you are working in print Visit the News and Commentary tab where you’ll find all the tools to protection of its intellectual property. In addition to seeking registration media or product packaging and you’re unable to use the correct color help you display and talk about Facebook user content and our products of its trademarks and logos around the world, Facebook enforces its due to technical limitations. In those cases, you can revert to black and in newscasts, news programming, editorials and talk shows. rights against people who misuse its trademarks. white. You may scale the size of brand assets to suit your needs, as long as they are not the most distinctive or prominent feature on your web Do I need to request permission for each use of the Facebook page, printed material, or other content. brand assets? Submit a request for permission when you use the Facebook brand in: Can I use the Thumb Icon as a replacement for the word “like”? • Marketing or advertising that appears on TV or online The Thumb Icon should not replace the word “like” and can only be • Books, plays, TV shows and film scripts used to invite someone to take a Facebook like action. Please review the do’s and don’ts for use of these logos online, in print and packaging, and • Print packaging in TV & Film. • News and commentary. For live programming, permission is required as time permits. Can I use the term “Facebook” as a verb? Advertising appearing on Facebook will be reviewed by our Ad Policy The trademark may only be used as a proper noun, never as a verb, and team and does not require permission here. For more details, visit never in the plural or possessive form. Facebook’s advertising policies. Can I use Facebook brand assets in my play, film or book? All other forms of marketing do not require permission but must abide You can use the word Facebook as part of your book, play or film title to by the guidelines on this site. fairly and accurately describe your subject matter, as long as it’s clear that Facebook doesn’t endorse or sponsor your project. You may not Facebook does not permit or license any of its assets for use on use Facebook logos or images in your book, film or play without written merchandise or other products, such as clothing, hats or mugs. In permission from Facebook. Request permission here. certain circumstances you can use the “f” Logo on product packaging, but you must follow the guidelines of use here and submit a request for For guidelines on how to include Facebook in your narrative or storyline, permission. review guidelines on the Entertainment tab on the Brand Resource Center. What are the rules for using a Facebook brand asset in an online Facebook Inc. - All rights reserved. 27