WHEN USING PHOTOGRAPHY ASK YOURSELF: 27 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 The use of staged images, overly complicated compositions, common stock images, low resolution images, images where the subject is out of focus , altered or filtered images (i.e images with the background changed), images unrelated to the subject matter, images with the subject matter cropped out should be avoided. • Does the photo convery a single clear, message? • Is there room for typography to support the message? • How does the finished product make you feel at first glance? • Is the finished product good enough to get on a billboard? Style