12 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 Colour is highly communicative and plays an important role within our identity. A range of curated colours are available which can be used to communicate in a wide range of tones. A consistent approach to colour usage is integral. Brand colours PRIMARY PINE GREEN WHITE CADMIUM ORANGE PRIMARY COLOUR CODE SECONDARY COLOUR CODE NEUTRAL COLOUR CODE NEUTRALS SECONDARY Hex #03746d CMYK 97 00 06 55 RGB 03 116 109 Hex #f3831f CMYK 00 46 87 05 RGB 243 131 31 Hex #986db3 CMYK 15 39 00 30 RGB 152 109 179 Hex #06acec CMYK 97 27 00 07 RGB 06 172 236 Hex #03746d CMYK 02 02 00 24 RGB 191 191 194 Hex #1E1D20 CMYK 06 09 00 87 RGB 30 29 32 White Gray X 11 Gray Raisin Black Purple Mountain Cyan Process Pine Green Cadium Orange PURPLE MOUNTAIN MAJESTY CYAN PROCESS GRAY X 11 GRAY RAISIN BLACK