Troubleshooting + FAQs What types of Tweets can I use in my followers campaign? We highly recommend you use text-only Tweets in your followers campaigns. When Tweets are serving to users, the follower card will automatically render. This card will display your Twitter profile background header image, bio, and a "Follow" button, allowing users to follow your account with one click. If you add a Tweet containing an image or video to your followers campaign, the image or video will not display media forward. Instead, it will show as a pic.twitter URL link How long is the ideal flight time and what are the impacts of shortening/lengthening it? Longer campaigns (flights) allow you to gain more insights about what is resonating with your audience and driving outcomes for your business. What copy works best for Followers campaigns? Actionable and compelling copy works best for Followers campaigns. Give people a reason to follow you. How can I increase performance on my campaigns? How can I lower my cost per follower or increase my follow rate? Start by looking at your follow rate and your cost per follow. To lower your cost per follow, consider lowering your bid using target cost. To increase your follow rate, review Tweets that are driving more follows and consider adding similar Tweets to those that are doing well. It’s also a good idea to review your targeting. You can always add targeting parameters similar to those that are performing well. 20