Copy best practices Let’s talk about effective Followers campaign copy. We highly recommend using compelling copy in your Tweets for your Followers campaigns. When Tweets are serving, the follower card will automatically render. This card will display your Twitter profile background header image, bio, and a "Follow" button, allowing users to follow your account with one click. Do’s and Don’ts We've found our advertisers have the most success using Tweets crafted specifically for Followers campaigns, keeping it short, clear, and text-only. Do Don’t Include “follow us” in your Add extra links that distract Tweet. from the "follow" button. Do Twitter does not expand any Let people know why they additional links or pictures. should follow you. Don’t Do Add excessive hashtags that Craft a clear bio and use a may distract from the "follow" professional background button. image on your profile. Actionable copy drives Pro Tip followers. Tell people why they should follow you. 07