Bids When setting up your Followers campaign, you can select between automatic or target bidding. We recommend the target bid option since it gives you the flexibility to successfully bid on followers who are likely to follow your account, while staying near or below your target costs per follow. When you set up your campaign and input your bid, think of your target bid as how much you're willing to pay per follow. When you run a Followers In addition to controlling the campaign, you will only be amount you pay per action, you charged for the follows you also have complete control over acquire from that campaign. All the amount you spend overall. other actions and engagements After setting your bid, you are (impressions, replies, and prompted to enter a total budget Retweets) are free. for the campaign and an optional The cost you pay per follower in daily budget. When your overall your Followers campaign will budget is reached, your depend on the budget and bid campaign will stop serving until you set for your campaign, as well you increase the budget. When as the targeting you select. your daily budget is reached, your campaign will stop serving It's important to think carefully until the next day. about the value each follower brings to your business. The recommended bid is a good Here’s how indicator of the amount you will it works. need to bid for your campaign to reach its goal. You will never be Twitter’s cost-per-action charged more than your bid. pricing means you only pay for what you’re looking to However if your bid is not achieve. This means you’ll competitive relative to other only be billed when an advertisers, your campaign may account follows you. not serve. 08