Audience targeting Getting follows is great. Getting follows from people your ad will resonate with is even better. We’re all about finding the right audiences for your campaign. People come to Twitter to Twitter is where hundreds of discover what’s happening in the millions of people post more than world, to share information 500 million Tweets every day. This instantly, and to connect with gives us a window into people’s people and businesses around lives, interests, wants, and what the globe. they’re doing right now. With the Followers objective, you get access to Twitter’s industry-leading targeting features. Configure accordingly and you’re all set to go. Here are 3 targeting strategies we offer: Targeting Core audience types People targeted based on designated factors like demographics, location, interests, and keywords. Existing connections Reach people who are already familiar with and have expressed interest in your brand on or off Twitter. Look-alikes Discover brand new people with habits, interests, and backgrounds similar to your existing followers or customers. 09