How to get started Things to consider Before you start, make a plan. Here’s a checklist of considerations that’ll help you refine your objectives and achieve the best results. What are you trying to Who do I want to follow accomplish? my account? Are you trying to get new Think about the different types of followers for a new brand you people you would like to regularly are launching? Connect with see or engage with your content or a new audience around purchase your product or service. certain topics or passions? Or Make sure your targeting selections do you want to build a loyal line up with these groups, and for audience of brand advocates? best results, test often. How many new How much am I willing followers do I want to to pay for each new gain? follower? Setting a goal will help you decide The cost per follower on Twitter is on a budget. This could be a not fixed. Cost depends on the size regular daily gain or hitting a of the audience you're targeting, certain number of followers by a your bid, and other advertisers' specific date. For example, if you demand for that audience. want to accrue 10 followers a day, set your daily budget to $30 and your bid to $3.00. 04
Followers Objective Playbook Page 3 Page 5