Overview The Follower objective helps you get Did you know? more followers on Twitter. 90% of people buy from Followers campaigns (also known reach and engage that person brands they follow on as Promoted Accounts campaigns) over time. social media. promote your Twitter account to people who would find your Each time you engage with your content interesting and likely followers, you create new follow you. opportunities for them to share your message, make purchases, or This is great if you’re looking to tell others about their positive build an engaged audience that experiences. After all, word of will amplify and scale your mouth is one of the most effective message both on and off Twitter. way to sell. How so? People who follow you not only see your Tweets, they're Because Followers campaigns more likely to become brand boost your follower growth, they're advocates and customers. best used when you're looking to be discoverable by prospective When someone follows you on customers on Twitter. Twitter, you get the opportunity to Benefits Increase organic reach and word of mouth. Twitter makes it easy for your followers to share your content with their friends through Retweets, which drives reach. Drive web traffic Once you acquire a paid follower, you have the opportunity to engage with them every day for free through your organic Tweets. These followers are more likely to see your Tweets and spend time on your profile, content, or website. Drive purchases, leads, downloads, and sign-ups By choosing to follow you, people are showing an interest in your product. You have an opportunity to connect, drive action, and target ads directly to them. 03