PANTONE 294 Committed to Using Blue Across All Brand Touchpoints • Physical • Digital • Experiential When to Use Ford Blue In all cases, Ford Blue (Pantone 294 ® ) is our primary brand color and a distinctive brand asset that we will continue to invest in. Supporting our core Ford Blue are two new blues – inspired by our past, refreshed for our future. Ford Blue Here, There, Everywhere Consistent use of Ford Blue will create a strong visual connection for consumers across all Ford channels. CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. Home DRAFT 05 DRAFT 05