A Commitment to Ford Blue Ford Blue (Pantone 294 ® ) will remain our primary brand color, with two new blues to support – Ford Twilight and Ford Grabber. In use, please mind the proportions shown here. Focus on Ford Blue. It should be most prominent. Ground with Ford Twilight to bring weight and depth. Complement with Ford Grabber; avoid using in excess. Additional colors, aligned to a business strategy, may be used in select instances. Please follow supplemental guidelines for approved brand colors. Please note: Color values for Ford Blue in CMYK, RGB and HEX have been custom-selected to align to the Pantone 294 chip. Follow the breakdowns on this page when setting color. 10 % Ford Twilight 80 % Ford Blue 10 % Ford Grabber Ford Twilight Pantone 2766 CMYK 100 96 53 47 RGB 0 20 46 HEX 00142E Ford Blue Pantone 294 CMYK 100 85 0 30 RGB 0 9 91 HEX 00095B Ford Grabber Pantone 2126 CMYK 100 81 0 0 RGB 23 0 244 HEX 1700F4 Home CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. DRAFT 05 DRAFT 05