Avoid Using Grabber Blue as: • A primary color; Grabber Blue should be used to complement Ford Blue • A text or background color for large blocks of copy; it can be difficult to read text set in or on Grabber Blue • A single-color pattern; this can create visual vibration and has WCAG/ADA compliance issues; please use the brand patterns only as supplied Consider Using Grabber Blue to: • Complement Ford Blue • Signal modernity • Add a touch of vibrancy • Highlight elements (iconography, numbers, rollover states) This Is To o M u c h Grabber Blue Grabber Blue should be a complementary accent color to Ford Blue – about 10% of your composition. Home CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. DRAFT 05 DRAFT 05