AI Content Chat (Beta) logo

8.04 Gray Bar: Improper Use These examples demonstrate improper uses of the gray bar. Don’t use large type in the gray bar. Don’t use the gray bar without text. Don’t change the color of the gray bar. Don’t add gradations to the gray bar. GE Commercial Finance GE Commercial Finance GE Commercial Finance GE Commercial Finance Lending Lending Lending Lending When Goodyear was looking When Goodyear was looking When Goodyear was looking for creative restructuring solutions, When Goodyear was looking f g , for creative restructuring solutions, we rose to the occasion. for creative restructuring solutions, or creative restructurin solutions “These new agreements, including the new $1.3B ABL facility, will provide Goodyear we rose to the occasion. we rose to the occasion. with additional financial flexibility and liquidity.” Robert J. Keegan, Goodyear’s President & CEO. “ g g $ y p y r “These new agreements, including the new $1.3B ABL facility, will provide Goodyear In March of 2003, GE National Restructuring Group provided The Goodyear Tire & Rubber we rose to the occasion. These new a reements, includin the new 1.3B ABL facilit , will rovide Good ea ” r’s esde t&C O. with additional financial flexibility and liquidity.” Robert J. Keegan, Goodyear’s President & CEO. Company with a $200 Million of a $1.3 Billion Asset-Based Facility. with additional financial flexibility and liquidity. Robert J. Keegan, Goodyea Pr i n E “These new agreements, including the new $1.3B ABL facility, will provide Goodyear In March of 2003, GE National Restructuring Group provided The Goodyear Tire & Rubber In March of 2003, GE National Restructuring Group provided The Goodyear Tire & Rubber with additional financial flexibility and liquidity.” Robert J. Keegan, Goodyear’s President & CEO. Company with a $200 Million of a $1.3 Billion Asset-Based Facility. Company with a $200 Million of a $1.3 Billion Asset-Based Facility. In March of 2003, GE National Restructuring Group provided The Goodyear Tire & Rubber Company with a $200 Million of a $1.3 Billion Asset-Based Facility. i g k imagination at work imagination at work ma ination at wor imagination at work R bb kk •• Nor Norwwaalklk,, C CTT •• 203-852-361203-852-36188 GE National Restructuring Group Ron Kubrick • Norwalk, CT • 203-852-3618 Michael Scott • Beverly Hills, CA • 310-284-2740 Ron Kon Kuu ricric yy •• 3 31010--28284-4-22747400 gg pp MMichael Scott ichael Scott •• Bever Beverll Hills, CA Hills, CA GE National Restructuring Group GE National RestructurinGE National Restructurin G Grroouu gg •• 3312-441-7212-441-725555 Stuart Armstrong • Managing Director Colleen Palmer • Chicago, IL • 312-441-7255 Craig Reese • Atlanta, GA • 678-320-8942 SStuartuart Armstt Armstrroongng •• Managing Dir Managing Directectoorr CoColllleeeen Pn Paalmlmeerr •• Chic Chicaa o, IL o, IL CCraig Reeseraig Reese •• AAttllantaanta,, GA GA •• 667788-3-32020--89894422 PPenennnyy Frie Frieddman man •• C Chhicicaaggo, ILo, IL •• 331212-4-4663-3-22224477 B •• Atlanta, GA Atlanta, GA •• 667788--332200--89892233 $$200 Million of a200 Million of a $$11..33 BBiilllliioonn AAsssseett--BBaasseedd FFaacciilliittyy Norwalk, CT • 203-852-3668 Penny Friedman • Chicago, IL • 312-463-2247 Barry Griffith • Atlanta, GA • 678-320-8923 $200 Million of a $1.3 Billion Asset-Based Facility •Managing Director NorNorwwalkalk, C, CTT •• 2 20303--85852-2-36636688 Barry Griffitharry Griffith Stuart Armstrong Randy Harvey • Dallas, TX • 972-334-1220 llll ,, •• 972-334-1220 972-334-1220 Jim Hogan • Norwalk, CT • 203-852-3618 Ji gg •• Nor Norwalkwalk, C, CTT •• 20203-3-885522-3-3616188 RRananddy Hary Harvveeyy •• DaDa asas TX TX y Jim Hom Ho anan $200 Million of a $1.3 Billion Asset-Based Facilit 66 3333 00 00 Bruce Buchanan • New York, NY • 212-370-8054 Lori Potter • Buffalo, NY • 716-332-4040 Copyright © 2004 GE Corporate Financial Services, Inc. kk,, •• 212122-3-37700--80805544 LoLorrii P Pottotteerr •• Buffalo, NY Buffalo, NY •• 7 711 -- 2-2-44 44 CCopyrigopyrighhtt ©© 2004 GE Corporate Financia 2004 GE Corporate Financiall SSeerrvices, Inc.vices, Inc. Norwalk, CT • 203-852-3668 Bruce BucBruce Buchhanananan •• New Y New Yoror NY NY M hh •• San FrancSan Franciisco, CA 925-730-642sco, CA 925-730-64255 Cyntra Trani • New York, NY • 212-370-8079 Matt Christensen • San Francisco, CA 925-730-6425 All Rights Reserved 33 00 8080 99 Matt Catt C ristenseristensenn AAll Rights Resell Rights Reserrvveedd Jim Hogan • Norwalk, CT • 203-852-3618 Cyntra TranCyntra Tranii •• New Y New Yorkork, NY , NY •• 212-212- 77 -- 77 Don’t use white text in the gray bar. Don’t make the gray bar too large. Don’t use a Monogram in the gray bar. Don’t change the position of the gray bar. GE Commercial Finance GE Commercial Finance GE Commercial Finance GE Commercial Finance Lending Lending Lending Lending When Goodyear was looking When Goodyear was looking for creative restructuring solutions, for creative restructuring solutions, we rose to the occasion. we rose to the occasion. $200 Million of a $1.3 Billion Asset-Based Facility vices, Inc. 2 “These new agreements, including the new $1.3B ABL facility, will provide Goodyear “These new agreements, including the new $1.3B ABL facility, will provide Goodyear with additional financial flexibility and liquidity.” Robert J. Keegan, Goodyear’s President & CEO. with additional financial flexibility and liquidity.” Robert J. Keegan, Goodyear’s President & CEO. In March of 2003, GE National Restructuring Group provided The Goodyear Tire & Rubber In March of 2003, GE National Restructuring Group provided The Goodyear Tire & Rubber When Goodyear was looking Company with a $200 Million of a $1.3 Billion Asset-Based Facility. Company with a $200 Million of a $1.3 Billion Asset-Based Facility. d e for creative restructuring solutions, v we rose to the occasion. Michael Scott • Beverly Hills, CA • 310-284-2740Craig Reese • Atlanta, GA • 678-320-894Barry Griffith • Atlanta, GA • 678-320-8923Copyright © 2004 GE Corporate Financial SerAll Rights Reser When Goodyear was looking 7 imagination at work “These new agreements, including the new $1.3B ABL facility, will provide Goodyear 0 with additional financial flexibility and liquidity.” Robert J. Keegan, Goodyear’s President & CEO. for creative restructuring solutions, In March of 2003, GE National Restructuring Group provided The Goodyear Tire & Rubber , CT • 203-852-3618 lk Company with a $200 Million of a $1.3 Billion Asset-Based Facility. a we rose to the occasion. w r o N • k vey • Dallas, TX • 972-334-122 c i r b Michael Scott • Beverly Hills, CA • 310-284-2740 “These new agreements, including the new $1.3B ABL facility, will provide Goodyear u K Craig Reese • Atlanta, GA • 678-320-8942 n o Barry Griffith • Atlanta, GA • 678-320-8923 $200 Million of a $1.3 Billion Asset-Based Facility with additional financial flexibility and liquidity.” Robert J. Keegan, Goodyear’s President & CEO. R Colleen Palmer • Chicago, IL • 312-441-7255Penny Friedman • Chicago, IL • 312-463-224Randy HarLori Potter • Buffalo, NY • 716-332-4040Matt Christensen • San Francisco, CA 925-730-6425 In March of 2003, GE National Restructuring Group provided The Goodyear Tire & Rubber Copyright © 2004 GE Corporate Financial Services, Inc. imagination at work All Rights Reserved Company with a $200 Million of a $1.3 Billion Asset-Based Facility. 4 Ron Kubrick • Norwalk, CT • 203-852-3618 imagination at work Colleen Palmer • Chicago, IL • 312-441-7255 r Penny Friedman • Chicago, IL • 312-463-2247 ecto Randy Harvey • Dallas, TX • 972-334-1220 oup , NY • 212-370-805 Lori Potter • Buffalo, NY • 716-332-4040 rk o , NY • 212-370-8079 Matt Christensen • San Francisco, CA 925-730-6425 Y , CT • 203-852-3618ork lk a GE National Restructuring Group GE National Restructuring Group Ron Kubrick • Norwalk, CT • 203-852-3618 Michael Scott • Beverly Hills, CA • 310-284-2740 ng • Managing Dirw l p Ron Kubrick • Norwalk, CT • 203-852-3618 Michael Scott • Beverly Hills, CA • 310-284-2740 o GE Nationa Restructuring Grou Stuart Armstrong • Managing Director Colleen Palmer • Chicago, IL • 312-441-7255 Craig Reese • Atlanta, GA • 678-320-8942 imagination at work r Stuart Armstrong • Managing Director Colleen Palmer • Chicago, IL • 312-441-7255 Craig Reese • Atlanta, GA • 678-320-8942 Norwalk, CT • 203-852-3668 Penny Friedman • Chicago, IL • 312-463-2247 Barry Griffith • Atlanta, GA • 678-320-8923 $200 Million of a $1.3 Billion Asset-Based Facility , CT • 203-852-3668 Norwalk, CT • 203-852-3668 Penny Friedman•Chicago, IL • 312-463-2247 Barry Griffith • Atlanta, GA • 678-320-8923 $200 Million of a $1.3 Billion Asset-Based Facility Jim Hogan • Norwalk, CT • 203-852-3618 Randy Harvey • Dallas, TX • 972-334-1220 t Armst alk Jim Hogan•Norwalk, CT •203-852-3618 Randy Harvey • Dallas, TX • 972-334-1220 w Bruce Buchanan • New York, NY • 212-370-8054 Lori Potter • Buffalo, NY • 716-332-4040 Copyright © 2004 GE Corporate Financial Services, Inc. r Bruce Buchanan • New York, NY • 212-370-8054 Lori Potter • Buffalo, NY • 716-332-4040 Copyright ©2004 GE Corporate Financial Services, Inc. Cyntra Trani • New York, NY • 212-370-8079 Matt Christensen • San Francisco, CA 925-730-6425 All Rights Reserved GE National Restructuring GrStuarNoJim Hogan • NorBruce Buchanan • New Cyntra Trani • New Y Cyntra Trani • New York, NY • 212-370-8079 Matt Christensen • San Francisco, CA 925-730-6425 All Rights Reserved B2B Print Advertising Version 1.0

General Electric Brand Book - Page 60 General Electric Brand Book Page 59 Page 61

Next in

Next in