13.01 Grids: Introduction We have created a flexible grid system to ensure an integrated look and feel in all print advertising. The grid provides an effective way of organizing text and images on a page, and standardizes the size and position of the brand essentials. The examples show how to divide layout areas into a varying number of columns, and assist in determining correct size and position for imagery, text and charts This section outlines the fundamental rules for creating and using grids and provides specifications for the typical publications in which our advertisements appear. B2B Print Advertising Version 1.0