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6.10 Imagery: Inset Imagery Use an inset image (or images) with a primary image to emphasize the presentation of a product or a message. When using insets, make sure there is sufficient white space, set all text flush left and print the tagline and all text in the same color. Do not use an inset image (or images) as the primary image. Use it to support the primary image. You may use all the types of imagery described in these guidelines for insets. Use more than one inset image if doing so helps to tell the story or explain a benefit more clearly. Cut-out as an inset image Cut-out that is cropped Illustration as an inset image Non-cut-out as an inset image GE Consumer & Industrial GE Energy GE Energy GE Energy Lorem ipsum dolor sit amet, consectetuer dipscing Lorem ipsum dolor sit amet, consectetuer dipscing elit sed diam nonummy nibh euismod tincidunt utlaoret elit sed diam nonummy nibh euismod tincidunt utlaoret dolore magna aloquam erat volut diam nonu. Elit sed dolore magna aloquam erat volut diam nonu. Elit sed diam nonummy nibh euismod ipsum. diam nonummy nibh euismod ipsum. lighty power crisper light What’s behind the numbers? power on Lorem ipsum dolor sit amet, consectetuer dipscing elit sed diam nonummy nibh euismod tincidunt. Lorem ipsum dolor sit amet, consectetuer dipscing power up elit sed diam nonummy nibh euismod tincidunt utlaoret dolore magna aloquam erat volut diam nonu. Elit sed diam nonummy nibh euismod ipsum. imagination at work imagination at work imagination at work imagination at work B2B Print Advertising Version 1.0

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