5.02 Typography: Overview Specifically designed for us, Use GE Inspira Regular for body copy and headlines. GE Inspira is bold, precise and Use GE Inspira Bold for subheads. modern. It is individual and Use GE Inspira Italic to show emphasis. recognizable and brings a new visual distinctiveness to our brand. This is GE Inspira Bold Italic. B2B Print Advertising Version 1.0