11.05 Classifieds/ Yellow Pages: third Party These examples demonstrate third party advertisements and how to construct them. For classified and telephone directory advertisements, we have created a “box” graphic device to “contain” third party Scale the Monogram to fit within Add third party information. company identity and information. This box should appear the width and height of one grid section. Maintain the clear space shown below. in black or, if appropriate, in the color of the third party company brand. Authorized Dealer of GE The third party logo/identity and text reverses out to white. In GE Consumer & Industrial Light Bulbs vertical formats, position the box at the bottom of the layout. In horizontal layouts, position it on the right hand side. Follow these steps to create a third party advertisement: 1. Position and align the third party company identity/ information flush with the left margin. Then position the box graphic. The height of the box graphic varies, depending on the amount of required information and the size of the particular advertisement or application 25% of Monogram on which it appears. 12.5% of Monogram 555 Broadway, Suite 5 Determine the height of the box graphic based on the City Name, State 12345 Monogram 555-555-1234 amount of text inside. Text copy should always be at least 50% of Monogram one point size smaller than the type of the main body copy. Note The box should not exceed more than 25% of the overall 50% of Monogram advertisement /page height (top to bottom edges). 2. Position the brand architecture component text in the top left corner. Type size is twice the point size of the tagline. Authorized Dealer of GE Use of tagline is optional. Whirlpool Admiral GE Consumer & Industrial Light Bulbs Kitchen Aid Sub Zero GE Kelvinator Amana Sears Westinghouse and Others Frigidaire 555 Broadway, Suite 5 Simply use “GE” and not the Monogram City Name, State 12345 555-555-1234 B2B Print Advertising Version 1.0